About
Who We Are
You know your business best — we’re here to help you take it further.
At the core of our approach is a simple belief: no one understands your business better than you do. That’s why we begin every engagement by listening — asking the right questions to gain a deep understanding of your goals, opportunities, and challenges.
Whether you’re looking to raise capital, gain control of cash flow, optimize resource allocation to maximize profitability, or conduct due diligence for an acquisition, we work with you to develop a clear, actionable financial strategy that drives results.
Bill Friday, CFA
Founder, CEO
Bill Friday is an executive that has helped grow public and early-stage companies. Experience includes SVP of a major bank, VP of Finance, CFO and CEO of start-up companies. Friday has acted as arranger/co-arranger on over $40 billion in syndicated M&A financing facilities.
Friday has provided strategic advice for clients to greater understand their financial situation, cash flow analysis, where to focus resources, develop projections, prepare business plans, pitch decks and communicate with management/boards/investors. Friday has experience raising capital as an entrepreneur, advisor to companies and as the source of capital.
Consulting engagements have included multiple industries including digital media, holding companies, manufacturing, digital marketing, music record label, real estate, oil & gas, cannabis, film production and AI.
Friday has an economic degree from the University of North Carolina, an MBA from Wake Forest University and is a Chartered Financial Analyst (CFA).
Your partner for success.